Free Gulfstream to Paris!
Manufacturer of new anti-jet-lag drug sponsors private jet trip
Pharmaceutical companies are always looking for two things - people to participate in their clinical trials and new ways to market their products. It appears as though the manufacturers of a new medication to treat jet-lag may have accomplished both by treating participants to a free Gulfstream private jet ride to Paris. Cephalon, an international biopharmaceutical company dedicated to the discovery, development, and commercialization of many unique products including central nervous system disorders makes a drug called Nuvigil. Ads started appearing over the summer in New York newspapers with the following question: Want to fly to France and get paid $2,500 for your trouble? The testing included 3 days in Paris for a study on the effects of jet lag. The only catch was that you don’t get to see the sights of Paris. Recently, a dozen strangers were jetted to Paris in a private Gulfstream jet. Once at a Paris testing facility participants were given Armodafinil. Their alertness and other functions were measured repeatedly during the three-day stay. Participants had a great time and enjoyed their cross-continental jet travel. I’d have to think that a free, pampered flight in a luxurious Gulfstream Jet might tend to skew the results a bit, though.
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